This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor Internat

Personal accessories is witnessing an outstanding performance in 2022, with double-digit current value growth in most categories. The best performing categories

The onset of the COVID-19 pandemic led to increased demand for dietary supplements, with the category registering strong sales growth in both 2020 and 2021…..

One of the most notable consequences of the COVID-19 pandemic was the propensity for Saudi people to put on weight. This was not due to….

Demand for vitamins increased so dramatically and so quickly following the announcement of COVID-19 in March 2020, that many retail outlets struggled to maintai

Other personal lending, which includes loans taken mainly for medical purposes and largely for travelling, forms a core basis of the total gross lending in….

One of the actions the Saudi government took to limit the spread of COVID-19 was to close all school and universities (with only remote learning….

The negative sales growth that was seen in sleep aids for most of the review period gave way to a positive performance in 2020 as….

Whilst the COVID-19 pandemic was generally favourable for sales of consumer healthcare, the response to COVID-19 placed some pressure on cough, cold and allergy

Consumers in Saudi Arabia continue to favour acetaminophen for use by both adults and children, with both adult acetaminophen and paediatric acetaminophen seein