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Gen Z: How to Market to This Financial Powerhouse – C-Suite Network™

August 10, 2023: 09:39:50 AM, Posted on Business By kelvinpaulz

Many aren’t yet old enough to vote, but Gen Z wields a mighty economic sword. Savvy brands are onto the reality that this new generation is becoming the developed world’s largest-ever generation of consumers. Market researchers have announced astonishingly high buying-power numbers for Gen Z — as in $143 billion in direct spending, with another

https://c-suitenetwork.com/articles/gen-z-how-to-market-to-this-financial-powerhouse/

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Gen Z: How to Market to This Financial Powerhouse – C-Suite Network™

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Many aren’t yet old enough to vote, but Gen Z wields a mighty economic sword. Savvy brands are onto the reality that this new generation is becoming the developed world’s largest-ever generation of consumers. Market researchers have announced astonishingly high buying-power numbers for Gen Z — as in $143 billion in direct spending, with another

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